We need broader appeal, so how we quickly communicate Aftergame in a way that connects with people beyond hardcore gamers. Framing it in such a way could better illustrate how they could see themselves using it. Building that connection could be a really powerful way to grow our user base outside of communities.
I think building an ad campaign that targets this demographic would be perfectly timed after we have built groups and have good coverage in ANZ (with some abroad). Those groups will all still be new and hopefully low churn, so it builds momentum with hardcore and new players alike.
It’s the game after this one
It’s shared memories after the game
It’s Aftergame.